Cognitive Bias Library

Anchoring Bias: Trapped by Your Buy Price

By SuperTrader Udit Jain · Elearn ProMax · Published & updated 7 August 2026 · Editorial policy
Definition: Anchoring bias is the tendency for the first number encountered — your entry price, a recent high, a round figure — to dominate all later judgement, even when it carries no information. In trading, the most expensive anchor is your own buy price: the market does not know it, but every decision you make orbits it.
The mechanism

In the classic experiments, even obviously random numbers shifted people’s estimates of unrelated quantities — the mind grabs the nearest number and adjusts insufficiently from it. Markets are an anchor factory: entry prices, previous closes, 52-week highs, round levels like 25,000 on Nifty. None of these numbers obligate the market to anything. All of them quietly bend your decisions.

How it shows up in trading
  • Breakeven obsession. Holding a loser “until it comes back to my price” — a level that matters to exactly one participant in the market: you.
  • “It was at 500 last month.” Buying a falling stock because the anchor says it is “cheap” relative to a price that no longer describes the business.
  • Anchored targets. Exits set at the round number or the old high because the number is memorable, not because the structure supports it.
  • Stale levels. Yesterday’s support treated as sacred in a regime that has already changed.
The counters
1

The fresh-eyes test. Ask of every open position: with no position, would I enter here, now, in this direction? If no — the only thing keeping you in is the anchor.

2

Structure-based exits. Stops and targets set from levels the market actually respects — not from your entry, not from round numbers, not from “back to breakeven.”

3

Hide the entry price. While managing a position, watch the chart and the level — not the P&L column that keeps re-anchoring you to your own price.

4

Re-draw levels daily. The pre-market routine re-derives today’s levels from today’s structure, so stale anchors expire on schedule.

Bias-proof your process

You can’t delete a bias. You can out-structure it.

The SuperTrader Workshop trains the rules and identity work that stop biases from reaching your order pad.

Join the SuperTrader Workshop at ₹99 →
Frequently asked questions

What is anchoring bias in trading?

Anchoring bias is the tendency for the first or most salient number — your entry price, a recent high, a round level — to dominate later judgement even when it carries no information. The costliest anchor is usually your own buy price, which the market neither knows nor cares about.

Why can't I sell until it comes back to my buy price?

That is anchoring plus loss aversion: your entry price feels like the 'true' value, and selling below it makes the loss final. The fresh-eyes test cuts through it — if you wouldn't open this position at today's price, the anchor is the only thing holding it.

Are round numbers real support and resistance?

Round numbers can attract genuine order flow because many participants anchor on them — but that is a reason to expect volatility around them, not to trust them as personal exit points. Structure-based levels beat memorable ones.

How do I stop anchoring on my entry price?

Manage positions from the chart, not the P&L column; set exits from market structure before entry; and run the fresh-eyes test daily on every open position. The goal is to make your entry price administratively true but decisionally invisible.

Related

References. On anchoring, see Tversky & Kahneman’s heuristics research (established findings), presented as expert interpretation applied to trading. For Indian F&O context: “Updated SEBI Study Reveals 93% of Individual Traders Incurred Losses in Equity F&O between FY22 and FY24; Aggregate Losses Exceed ₹ 1.8 Lakh Crores Over Three Years” (SEBI press release, 23 September 2024; title and figures quoted verbatim).

Educational disclaimer. This article is trading-psychology education, not investment advice or a recommendation to buy or sell any security. Trading carries a real risk of loss; SEBI’s research found most individual equity F&O traders incur losses. Nothing here promises profits or any outcome. Elearn ProMax is an educational provider, not a SEBI-registered investment adviser. See our editorial policy and disclaimers.